Brands using Garage B as an actual raw garage space to showcase or market new vehicles? We absolutely love it.
Garage B has a lot of range – the blank slate venue can host beautiful weddings, lavish birthday parties, and impactful fundraisers and corporate events. We all know that this place looks really great all dressed up. But since 1940 – the building has a history as a real working garage, where DCR parked their trucks and kept their equipment. So it’s not surprising that Garage B is also the perfect place to show off vehicles of all kinds. Last year, we were lucky enough to play host to the unveiling of the new Ineos Grenadier – and last month, Garage B was a stop on the multi-city Ducati “Ready for Red” tour.
This was experiential marketing at its finest – giving bike lovers a chance to come preview their newest line in person. Ducati fans poured into Garage B to take a look at the new models, gear, road bikes and more. The advance team used the blank slate venue to their advantage – placing strategic uplighting in brand colors throughout the space, and veiling the bikes for a big reveal after the guests arrived. The event space at Garage B was easily transformed to provide the edgy and cool vibe the brand was looking to establish.
Guests enjoyed refreshments from Boston Catering + Events, get a feel for the new line with a rousing update from the Ducati team, and even get a chance to hop on the bikes – both to get a feel for the new bikes, and for those ever-important photo opportunities.
Are you a location scout or marketing director looking for the perfect blank canvas to showcase a brand? Garage B is just the place.